NORTHWESTERN KELLOGG SCHOOL OF MANAGEMENT

• Duration: 12 Weeks
• Learning Outcomes:
  • Identify and implement effective digital marketing tools.
  • Target and reach customers through mobile, social media, and influencer marketing.
• Modules:
  • From mass marketing to customer networks
  • The customer network tool
  • The digital advertising mix
  • Social media strategy
  • Targeting and Personalization